Perhaps one of the most important questions you can ask is…

“What is my life’s purpose?”

And – the answers can be confusing. Like… really confusing.

I’ve always pondered why some of life’s most important questions seem to be unanswerable or unknowable.

What’s my purpose? Is there a God? Why did this happen to me? Why do bad things happen to good people?

There can appear to be no answers to these questions.

And – there appear to be no answers that we agree on.

One of the reasons I decided to create Claim Your Power LIVE is because I wanted to offer a simple solution and answer to one of life’s most important questions… the question of purpose.

You see, when you discover your purpose, you realize why you were born.

You become aware of your usefulness to the world and to your Creator.

Abundance flows.

But, if you do not know your life’s purpose, it’s easy to step into scarcity and lack…. never living up to your full potential.

One of the reasons why I’ve seen many people miss their purpose is because of a question they ask over and over again but never seem to be able to answer.

“Do I have more than one purpose?”

I’ve had over 40,000 students go through my free or paid training for my Claim Your Power course.

This question is a massive question.

And let me shine some light on this for a moment with what I’ve learned.

Purpose is not what you think.

We set goals to feel an emotion.

When we go for something… a new job, a business, a relationship, more money, losing weight, etc… we are not just going for the outcome, we are shooting for the emotion that we believe the goal will bring us.

Weight loss may bring us the emotions of self-respect, energy or aliveness.

Romance may bring us passion.

Money may bring us safety and freedom.

So, ultimately, purpose is an emotion that you cultivate within yourself and then share with others.

You’ve got to admit that you are in control of your life, your destiny, and your purpose and that it’s up to you to do the work to bring your purpose (aka your ideal emotions) to life.

You have very specific emotions that you’re aiming for.

So, you’ve got to find out what they are.

For me, my top two emotions are belonging and excitement.

When you discover your emotional targets, you begin to discover your purpose.

And, the good news is.. the emotional targets that your aiming for do not change over time.

I pretty much want to feel like I belong and am excited all the time.

But, what does change are the circumstances and the physical outcomes or goals that we pursue to hit our emotional targets.

So, when I am asked if you have many different purposes, the answer is no.

But, we must go deeper.

There will be many different circumstances or outcomes that will help you hit your emotional targets over time.

For example, when you are five years old, you have different goals than when you are 18, 35 and 70.

However, the emotions remain constant targets. So, when you think you have many purposes, what you are really asking is… have I outgrown my old goals and outcomes and I am unclear of the new goals/outcomes that will help me to hit my emotional targets.

So, the quest for purpose is really the quest for emotion.

That’s why it’s an internal process, far more than an external pursuit.

And, perhaps the most important part of this journey is to identify the blocks that are preventing you from moving forward and creating new goals, taking new action and expanding your growth.


You have one unique purpose, to hit your ideal emotional targets.

What has to happen for you to do that will change over your life.

Stay in rapport with your Soul and you will never be led astray.

Remember to get out there, take action and make it real!